ENT 530 Social Media Portfolio: Biskiut / Nurul Izzati Mohd Sharif

• Main Author: Mohd Sharif, Nurul Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cookies
• Online Access: http://ir.uitm.edu.my/id/eprint/48235/1/48235.pdf; http://ir.uitm.edu.my/id/eprint/48235/

My business called BISKIUT is registered under my name Nurul Izzati Binti Mohd Sharif and it was commenced on 20/11/2020. This is a sole proprietorship business. I am the only owner of my business and I do not have any staff. I sell two types of homemade cookies which are chocolate chip cookies and florentine cookies. I choose to sell biscuits because I love eating biscuits. Besides, I also have the skills to bake cookies. I have baked cookies several times before I started selling them. For me, baking cookies helps me to release my stress and it is part of my hobby. I would like to share my own cookies with everyone, so that is why I choose to sell biscuits as my first business. Next, I am very particular in choosing the ingredients. I always want to use high quality and premium ingredients. I will make sure I am using premium chocolate chips in my chocolate chip cookies to make sure the taste is amazing. Other than that, I will choose premium nuts to put in my florentine cookies which are almond flakes, sunflower seeds and pumpkin seeds. The taste of the cookies is not too sweet as I am concerned about the people that do not like food that is too sweet. These biscuits can be enjoyed by everyone on many occasions. For example, while watching movies, serve guests, wedding door gifts, bring to picnic and many more. The target market is huge. My potential customers can check out my social media which is Facebook Page. I share everything about my biscuit on Facebook Page. Lastly, I consistently posted teaser, soft sell and hard sell as my marketing technique. The AIDA selling concept is included as well as my marketing strategy.