ENT 530 Social Media Portfolio: Wonder Cheese / Khairunnisa Mahadzir

• Main Author: Mahadzir, Khairunnisa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cooking
• Online Access: http://ir.uitm.edu.my/id/eprint/48207/1/48207.pdf; http://ir.uitm.edu.my/id/eprint/48207/

Wonder Cheese Enterprise provides retail sales of chips products. Our business has been offering affordable and reasonable prices to chip lovers by serving them with different kind of sizes with different range of prices. Our motive is we want everyone able to buy and taste our product. Besides that, we also provide delivery and postage service, so that our product can reach everyone in Malaysia and we plan to marketize our product abroad in the future. Our target markets are teenagers and adults. For teenagers, we realized that they loved to eat snacks during their leisure time or when they do something, especially for students. Next, we also target working adult since their purchasing power is strong and they also fall under the category who loves snack. However, In general, our product can be enjoyed by all ages. After I as the owner of Wonder Cheese has completed the E-commerce registration, we began to run our business in December 2020. We decided to choose Alamanda Putrajaya as our base of business and we choose a kiosk to place our product. The reason is that we do not need a big space to place the product, and a kiosk is an ideal place. Thus, we can save the cost of renting. We choose Facebook as a platform to advertise our product, gain more awareness, and generate more sales at once. Hence, we have created Wonder Cheese’s page in November 2020. We started to marketize our product by applying the teaser, soft-sell, and hard-sell techniques. At the moment, Wonder Cheese only owned by me Khairunnisa Binti Mahadzir, and was helped by 2 staffs to handle the packaging, monitor the store, and more to assist me in handling the Wonder Cheese business.