Technology Entrepreneurship Project (ENT 600) : The Samsung Group / Siti Misliah Ahmad

• Main Author: Ahmad, Siti Misliah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/48197/1/48197.pdf; https://ir.uitm.edu.my/id/eprint/48197/

This project is an attempt to know how the theorist can be applied to a practical situation. As a student in UITM Arau, it is a part for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research a company which manufactured the same product that I want to develop, which is Samsung phone company that also develops power bank, currently based in Malaysia. In this first part of the project report, I able to collect general information of the company such as the background of the company, technology used and different kind of furniture that the company manufactured. In the second part of the project report, by doing the SWOT analysis, I able to distinguish the strength, weakness, opportunities and threats of this company and figure out a better technology system solution that can be implemented in the company to cope the current issues that opposed by the company. The strategy and planning to improve the existing system are essential in business development growth.