ETR 300 : Hand Made Art Gallery / Dayang Khartini Awang Ahmad ... [et al.]

• Main Authors: Awang Ahmad, Dayang Khartini, Che Rahim, Rasmanizah, Mat Husin, Norhashimah
• Format: Entrepreneurship Project
• Language: English
• Published: 2002
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Service industries
• Online Access: https://ir.uitm.edu.my/id/eprint/48149/1/48149.pdf; https://ir.uitm.edu.my/id/eprint/48149/

We are providing a servicing business, which is in painting, drawing and portraits. Many factors which has influenced us to choose this type of business. One of the reason is Shah Alam where known as an elite and education center. Our 'target market' is organizational sectors. Besides, students from IPT A and IPTS also is our target. We can see that the business has a good market in Shah Alam according to the response to our competitors. As a strategy of business, we give chances · to the customers to create their own design. Actually, the customers will be order an expensive art, so that we can take more profit, depends to the order. More products ordered mean more profit. Our main product is painting, drawing and portraits. We use air brush technique and pencil technique.