ENT 530 Social Media Portfolio: The Bagistar / Nurul Maisara Nor Efendi

• Main Author: Nor Efendi, Nurul Maisara
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Handbags. Tote bags
• Online Access: http://ir.uitm.edu.my/id/eprint/48105/1/48105.pdf; http://ir.uitm.edu.my/id/eprint/48105/

The Bagistar is a fashion page that sells bags for women specifically. Various types of bags are sold at very affordable prices. The Bagistar was set up to help less confident women look more confident with matching handbags. The Bagistar was located at Taman Teluk Gedung Indah, Pelabuhan Klang, Selangor. This company was fully owned by me. The reason I sell bags is due to my passion in fashion. Since I am a full-time student, I don’t get much income. I always wear the same bags to go out with my friends and family. Until I found this stall that sell cheap style begs. The price is very affordable that literally everyone can have it. The quality of the bags also really match the price, it is not too heavy and not too light. Hence, my targeted customer is students and women’s that have low income. My purpose is I want to help people with low income to look good in their daily outfit. I believe outfit is very important in any occasion. The Bagistar sell various type of bags with different cute colors and sizes. The style was also up to date, no lame or bad style. Although the page did not get a response that I expected, but I still believe that this page will be one of well-known page for bags in the future.