ETR 300 : Ceramic Creative Centre / Azeeyatul Akhmar Ahmad ... [et al.]

• Main Authors: Ahmad, Azeeyatul Akhmar, Morad, Farihah, Razak, Zafidah, Samsudin, Roslina, Abd Hamid, Nurhaslinda
• Format: Entrepreneurship Project
• Language: English
• Published: 2014
• Subjects: Planning. Business planning. Strategic planning; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/48065/1/48065.pdf; http://ir.uitm.edu.my/id/eprint/48065/

CERAMJC CREATIVE CENTRE is a company, which manufactured, making a design and sell the ceramic goods such as dinner sets, tea sets, pottery and other souvernier goods. It will be operating on 1st January 2002. As a manufactured of the ceramic goods, we believe that we will face with many competitors. Therefore, we have made a research or studies about this business. The business location that we choose is also the famous one as the recreation and tourism place in Malaysia. Furthermore, Langkawi Island is one of the tourism attraction, where most of the tourist are interesting in Malaysia's ceramic art and design. This happened because the design of Malaysia's ceramic have its own quality and specialty. In addition, we also market our product not only around Langkawi Island but also around North areas, such as Kedah, Perlis and Pulau Pinang. To open this business we needs capital about RM 296 268 where it was contribute from every partners about RM 45 253.60 and a loan from Maybank Finance Berhad about RM 30 000. Meanwhile, in its market potential ceramic goods are not the types of goods that consumer always need it but it have good potential in the market because of it unique design and most of the people from high class and middle group was interested on its. Other than that, to attract customers we're also take and order from customers where they can use their own design. As conclusion, we hope that our company, CERAMIC CREATIVE CENTRE can compete with other that have established in this ceramic industry.