ENT 530 Social Media Portfolio: Cheesy Popia / Aida Nabila Mohd Azhar

• Main Author: Mohd Azhar, Aida Nabila
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cooking
• Online Access: http://ir.uitm.edu.my/id/eprint/47889/1/47889.pdf; http://ir.uitm.edu.my/id/eprint/47889/

For this semester, all students are required on taking the subject of Entrepreneurship and one of the tasks is the students must select and sell one product. The aim of this study was to evaluate and observe the brand image of the company that they chose as to acknowledge what form of marketing appr...