ENT 530 Social Media Portfolio: TFN Brownie / Nurul Hanna Che Rusli

• Main Author: Che Rusli, Nurul Hanna
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Baking. Confectionery
• Online Access: http://ir.uitm.edu.my/id/eprint/47882/1/47882.pdf; http://ir.uitm.edu.my/id/eprint/47882/

TFN was established in 2016. The mission for TFN is to be a manufacturer that is always concerned about the quality of product and always produce an innovative product. TFN is selling crunchy brownies with 3 different flavours which is Chocolate Chip, Walnut and Mint. The packaging for TFN Brownie is zip-lock packaging which it is very user-friendly due to its secure locking top, which provides an excellent way to keep out foreign substances that may damage or compromise the brownie. This will give highest satisfaction towards the customer. In this social media portfolio, reader will be further exposed about the business activities like how to run the business and promote the business on Facebook page which is TFN Brownies Penang. On the Facebook page, it will be posted about business purposes such as teaser, hard sell, and soft sell which is to attract more customer. It also to attract the old customer so that they will repeating to buy the product which can sustain profitability. Every business should have their own vision, mission, and goals in order to gain more profit and become successful. This product also registered in go-ecommerce system to get access to online module by MDEC. This will help the business grow and well-known. TFN Brownies marketing strategy is to improve the quality of the products and to lower the prices to attract more customers. We offer a lower price because this strategy will make everyone are able to buy the product. On certain day, we also do special price for our customer to buy with special price. Therefore, through social media we can keep in touch with the customer where, the relationship with customers can be maintained and increase our profitability as well. Lastly, the management of TFN Brownie consists of suppliers, stockists, agents and dropships. Supplier plays the main role where all stocks of brownies will be supplied to agents. On top of that, dropships are registered under agents where their roles are only to promote products & gained profit from it. Usually, they will create Facebook pages in order to publish their businesses. This is because all businesses should have their own social media. Social media act as a platform to promote, share all feedbacks & attract more potential customers.