Marketing is fun: MYCB simulation project 17 / Noreen Noor Abd.Aziz … [et al.]

• Main Authors: Abd.Aziz, Noreen Noor, Abd.Aziz, Nurul Aien, Abd.Aziz, Nurul Ashykin, Abd.Aziz, Muhammad Shafeeq, Sa'adun, Mazlan
• Other Authors: Ismail, Shafinar
• Format: Book Section
• Language: English
• Published: Division of Research and Industry Linkages 2017
• Subjects: Social aspects. Social marketing; Market segmentation. Target marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/47865/1/47865.pdf; http://ir.uitm.edu.my/id/eprint/47865/

Consumer Behavior is the study of the process involved when individuals or group select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires (Solomon, 2015). One of the key concerns highlighted in the National Transformation 2050 (TN50) dialogue is how t...