Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren

• Main Authors: Ayo, Adekunle Simon, Lauren, Dimowo Oiza
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Value. Utility. Value added; Demography. Population. Vital events; Environmental aspects. Green marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/47820/1/47820.pdf; http://ir.uitm.edu.my/id/eprint/47820/; https://mjoc.uitm.edu.my

This study investigated smartphone preference among undergraduate and postgraduate students in Nigerian universities. Specifically, the study examined the extent to which students’ demographic attributes such as gender, age, usage experience and educational level influence their preference for smart...