ENT 530 Social Media Portfolio: Nutshell / Muhammad Izzat Bahthier

• Main Author: Bahthier, Muhammad Izzat
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/47808/1/47808.pdf; http://ir.uitm.edu.my/id/eprint/47808/

In a nutshell, the usage of social media such as Facebook is an excellent medium or tool to be used by entrepreneurs around the world due to the connectivity as well as the various underlying benefits that one may acquire throughout the process. The world today heavily relies on the the Internet to spread, share and find information, it’s no secret that this medium is high susceptive to all manner of information that will help businesses gain attention faster and more effective. Due to most social media users frequently share their interests, businesses may use these funnels of information to tailor their products or services to suit their needs almost effortlessly. Facebook in its entirety serves as a wonderful platform for majority of businesses in Malaysia due to how millions of users constantly connecting to it and it has proven to be a populated platform. The number of likes, the ability to share what you find with others helps spread the word of businesses so easily that most entrepreneurs can save on promotional costs due to utilizing the connectivity of Facebook itself. Not to mention, the ability to directly communicate with your consumers is a valuable tool that must be taken advantage of for products or services to gain invaluable feedback. Therefore, it’s not difficult to see why most online businesses are booming and given the current global pandemic that prevents outside activity in a large scale, the online world is an excellent alternative in terms of reaching out to consumers.