ENT 530 Social Media Portfolio: Comfy Duvet / Muhammad Iqbal Mohd Adhar

• Main Author: Mohd Adhar, Muhammad Iqbal
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/47807/1/47807.pdf; http://ir.uitm.edu.my/id/eprint/47807/

Comfy Duvet is a business that selling bedsheets to their customer. Our business offers good quality products at an affordable price to our beloved customer by giving them a very good discount. We also give our customers free delivery for every purchase they made. This not just gives satisfaction for our customers, it also help us to maintain our products and services at high quality. This business is established by me, Muhammad Iqbal bin Mohd Adhar. The business capital comes from my own savings only. Since we start to make small businesses by selling just bedsheets, we think that our business has quite the potential to expand in the future. Our target audience is a group of people who are looking for bedsheets for their own use or for other people as a gift. We provide our customers with many options of bedsheets designs and different prices that are affordable for them in order to meet their preferences. Comfy Duvet also targeting people who want to start a business in the rental apartment sector. We start our business on 1st November 2020 with start to set up our Facebook Page as a platform to reach our potential customers. We use Facebook because it easy to reach people for our business. We do not target any specific area because our customers might be from anywhere as long as they seek high-quality bed sheets at affordable prices. Our services can actually be done and deal with online without the need to have physically meet us. The marketing strategy that has been used by Comfy Duvet is the list prices that are provided from the design collection. We give our customer satisfaction and any negotiation on the discounts when our customer buy bulk is acceptable. This strategy not only attract new customers but also keep our regular customer to deal with us. At the moment, Comfy Duvet has operated for nearly two months and has succeed to gain more than hundreds of followers on our Facebook Page. Our first launching sales was on 26th November 2020 and now we have more than ten collection have been released to be chosen by our customer. At the moment, we also keep our reach with the customer through teaser, hard sell, soft sell, and frequencies to keep promoting our products.