ENT 530 Social Media Portfolio: Gulales Homecooked's / Hanifa Ezzauddin Hussein

• Main Author: Ezzauddin Hussein, Hanifa
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cooking, Malay
• Online Access: http://ir.uitm.edu.my/id/eprint/47802/1/47802.pdf; http://ir.uitm.edu.my/id/eprint/47802/

This report studies further details on the individual assignment of the social media portfolio to Gulales Homecooked's small business on Facebook. Gulales Homecooked is a small food, bakery and catering business located in Putatan, Sabah, which has been in operating for 11 years since 2009. In this report I have acquired creating a Facebook page for my small business and copywriting experience on the Facebook page of Gulales Homecooked and the other social media platform in order to improve the branding and marketing strategy as well as in expanding the business to reach more target audience. On the grounds of my completed task, there are few copywriting skills that i have discovered through detailed posts made on Gulale's Facebook page. These copywriting skills lead to Gulales promoting and updating their business smoothly. To emphasize, Gulales are able to assign its business and product information in detail and enable the customer to receive the important information about its business and product. On another note, this does not only helped Gulales in achieving the sales targets of the business but it attracts more potential customers