ENT 530 Social Media Portfolio: SZ Keropok Lekor / Muhammad Syafiq Muhammad Zakri

• Main Author: Muhammad Zakri, Muhammad Syafiq
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cooking
• Online Access: http://ir.uitm.edu.my/id/eprint/47736/1/47736.pdf; http://ir.uitm.edu.my/id/eprint/47736/

On this subject, we are required to do an individual project on which we have to promote and sell a product using Facebook as the platform. In this report, provides the full analysis of this particular assignment. The first part of the report provides background information such as organizational chart, products description and others information related about the business and the product selected. The name of the business selected is SZ Keropok Lekor.and the products line is Keropok Lekor, Keropok Keping, and Sos Cicah. For the Facebook platform, I have created a Facebook page for this particular business to promote our products. Other than that, this report provides the screenshot all of the posting required to post in the SZ Keropok Lekor Facebook page. The post required are hard sell, soft sell, teaser and frequency. For hard sell we are required to post with a minimum of 16 posts per semester. Next, for soft sell the required minimum post is also 16 posts per semester. For teaser we are required to post at least 7 posting and the frequency post is 16 per months. The postings posts required a specific technique of copywriting in order to attract more people engage with the post. The use of the required copywriting technique can be seen at the picture of screenshot post in this report. The technique is fully applied on every posting made in the Facebook page.