Fundamentals of Entrepreneurship (ENT300) : Mamena Ice Cream Enterprise / Awang Adib Qayyum Awang Jawawi ... [et al.]

• Main Authors: Awang Jawawi, Awang Adib Qayyum, Maktri, Cherissey Endang, Alim, Dyllyna, Vincent, Irene, Edwin, Wendy Lynie
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/47527/1/47527.pdf; http://ir.uitm.edu.my/id/eprint/47527/

The case study that has been done by ENT300 students of UiTM is important because it can enhance a student's skills on how to a evaluate on a company based on a company's problem and the solutions that the company has tried to use to surpass the problem. The target that my team has chosen is Mamena Ice Cream. The company that we interviewed is one of their branch that is located in Kota Samarahan. The method that we use to search for data is face-to-face interview with the manager who is currently working at the Kota Samarahan branch.