GO-Ex Tech / Arora Johney ... [et al.]

• Main Authors: Johney, Arora, Thieadora, Beatrice, Dazali, Fatin Nur Aqilah, Suni, Mohd. Firdaus
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business education; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/47369/1/47369.pdf; http://ir.uitm.edu.my/id/eprint/47369/

“The All in One Camping Kit” is the first product developed by our company, Go-Ex Tech, which is an innovation of the already existing product in the market. The innovation made by our company in this newly developed product is that we put together 5 items, comprised of a pop-up tent, a heated sleeping bag, a water heater (also a casing for the pop-up tent), a diffuser (also a casing for the heated sleeping bag), and a solar panel pack with power bank into a small and easy to carry camping kit, which when packed into its casing, comprises of only 3 items, which are small enough to be carried throughout the camping with enough space to carry other necessities. This kit is easy to be deployed, thus can be easily used even by an unexperienced camper, and will save more time from setting up the camp, by which the said time can be used for enjoying the environment and nature. Apart from being small and easy to carry, our product also benefits the consumer by putting together 5 items in one kit, at an affordable price, so that the consumer would not have to go from store to store in search of different camping equipment and comparing prices, especially at a place where there are not many outdoor gear shops around, or worse, none, thus saving time. Our company mostly targeted this product towards camping enthusiasts. For customers that are interested with our product, they can find it at their local outdoor gear stores. Our newly developed product have a competitive advantage in the market, due to it being one of the few “All in One Camping Kit” in the market, and probably the first in the Malaysian market, with an affordable price and decent quality, which makes it superior to other outdoor gear equipment, given that the gears offered are only one unit (not a kit). This are achieved by our company’s management team, which are comprised of a Chief Executive Officer (CEO), Chief Operating and Administration Officer, Chief Financial Officer, and Chief Marketing Officer, with different primary duties and responsibilities, with one goal: “Innovation by Teamwork”. Our company expects that our business will grow and become more developed in the future with more innovations from our company.