ENT 530 Social Media Portfolio: Zarzone / Amirah Zakiah Rosihidin

• Main Author: Rosihidin, Amirah Zakiah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Hairdressing for women
• Online Access: http://ir.uitm.edu.my/id/eprint/47342/1/47342.pdf; http://ir.uitm.edu.my/id/eprint/47342/

Zarzone is a beauty business that sell skincare brand Zarzou which is a local product of Malaysia. This product was categorized under the type of beauty product as it provides health-care benefit to the skin. The Zarzou Beauty brand is a growing company that was established in the mid-2019 and widely known for its serum product. The target market for this product is towards people who wants to solve uneven skin tone problem. Zarzone work its business through social media platform which is Facebook by creating a Facebook page to interact with the potential customers. Facebook platform is a very suitable site to run this business as it allows Zarzone to share various beauty and skincare information and the detail of the product.