Marketing plan: the development and establishment of the GFSB showrooms / Aizatul Azhar Abd Ghani

• Main Author: Abd Ghani, Aizatul Azhar
• Format: Student Project
• Language: English
• Published: 1994
• Subjects: Market segmentation. Target marketing; Management
• Online Access: https://ir.uitm.edu.my/id/eprint/47304/1/47304.pdf; https://ir.uitm.edu.my/id/eprint/47304/

Go along with the Malaysia development, today we can see the slightly growth of the Malaysia Economic. Nowadays Malaysian citizen have high purchasing power. They afford to purchase any expensive product and the taste also are very high. The statement mentioned above, has encourage GFSB to involve in open market business which is more profitable. Previous, GFSB was only concentrating or dealing with Government contracts. Instead of the confidence to penetrate the domestic market, GFSB main purpose is to ensure that all the AP's can be success in furniture business independently without any support from GFSB anymore. Therefore, it wilt show that the Umbrella Concept has been successed to bom the successful Bumiputras developers. At these moment, GFSB only has one showroom located at City Square shopping complex. It has been established in early 1993 and planned to open up some more showrooms in 1995. From the sales in 1993, it shows that GFSB still cannot capture or penetrate the furniture market even in Klang Valley area. The 1993 sales show that GFSB showrooh only afford to achieve about RM 200.000. Therefore it is targetted to achieve the sales of RM 2 million in 1995 with the increasing in market share from 1.2% in 1994 to 1.8% in 1995 for Klang Valley area.