A study on marketing of Sarawak pepper : The role of Pepper Marketing Board Malaysia / Dayang Kadariah Abang Tar

• Main Author: Abang Tar, ayang Kadariah
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: Economic development. Development economics. Economic growth; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/47191/1/47191.pdf; http://ir.uitm.edu.my/id/eprint/47191/

Pepper industry in Sarawak has been plagued by numerous marketing problems such as price fluctuation, inconsistence in product quality and quantity and low domestic consumption. This project paper was intended to study the marketing of pepper in Sarawak with two main objectives ; that are (i) to review the marketing of Sarawak pepper and (ii) to highlight the roles of Pepper Marketing Board. The study was conducted as case-study which focus on Pepper Marketing Board as a main sample unit and target group comprising of pepper producers, pepper traders and pepper users as additional sample units. Acquisition of data are by means of desk research, interviews and discussions to obtain primary and secondary data.