Factors influencing online purchasing intention among private sector workers in Malaysia / Nini Hartini Asnawi …[et al.]

• Main Authors: Asnawi, Nini Hartini, Ramlee, Nur Atiqah Zakiyyah, Abd Rahim, Lina Nadia, Salleh, Nor Fazalina, Ghazali, Norfazlina, Mohd Yussof, Mohamad Nazim
• Format: Article
• Language: English
• Published: Faculty of Business and Management UiTM Shah Alam 2020
• Subjects: Purchasing. Selling. Sales personnel. Sales executives; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/47145/1/47145.pdf; https://ir.uitm.edu.my/id/eprint/47145/; https://myjms.mohe.gov.my/index.php/ABRIJ/issue/archive

The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focuses on workers from private sector. The literature reviews on the main issues about the power of...