ENT 530 Social Media Portfolio: Petals.co by Nur Arisya / Nur Arisya Hussain

• Main Author: Hussain, Nur Arisya
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Malaysia; Social aspects. Social marketing; Marketing; Dressmaking and women's tailoring. Fashion
• Online Access: http://ir.uitm.edu.my/id/eprint/46941/1/46941.pdf; http://ir.uitm.edu.my/id/eprint/46941/

PETALS.CO is a clothing brand that offer retail and shopping services for our customer. This brand offers an affordable clothing especially for muslimah and other girls. PETALS.CO is a new company that join this business field in early 2020 but we have a clear prospect and wide opportunities to stay in the business because our customer consist of girls from different stage of age including young teenagers, young adult and elderly. As a brand that focusing on selling skirts as our product, we make sure that only high quality product that has been sell to the customer at the reasonable price to allows customers from different background to buy our products. Eventough our main products is skirts, known as a female clothes, our target audience is open to both gender. This is because, we also received a lot of male customer buying our product to make it as a gift to their partner, family and female friends. In addition, our biggest target audience is women that looking for a unique skirt and fashion. We believed that PETALS.CO are in the right path because we measure our successful by out of stocks of the skirt and full demand of new stock every month.