Influence of promotion mix strategies toward brand awareness at Niosh Certification Sdn. Bhd. in Bandar Baru Bangi, Selangor / Nur Syaza Muzhafar Azman Wong

• 第一著者: Azman Wong, Syaza Muzhafar
• フォーマット: Student Project
• 言語: English
• 出版事項: 2018
• 主題: Marketing; Market surveys. Including brand choice. Brand loyalty
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/46891/1/46891.pdf; https://ir.uitm.edu.my/id/eprint/46891/

The purpose of this research is to identify the influence of promotion mix strategies foward brand awareness at NIOSH Certification Sdn Bhd in Bandar Baru Bangi, Selangor. The promotion mix strategies are important to every organization in order to attract and retain customer hence to build a long...