ENT 530 Social Media Portfolio: The Gourmet Mac / Nur Dinie Aliah Ishak

• Main Author: Ishak, Nur Dinie Aliah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Malaysia; Social aspects. Social marketing; Marketing; Nutrition. Foods and food supply; Cooking
• Online Access: http://ir.uitm.edu.my/id/eprint/46867/1/46867.pdf; http://ir.uitm.edu.my/id/eprint/46867/

“Cook with Love” is a trademark of The Gourmet Mac which introduces a new version of Baked Macaroni. The main ingredient in this food product is Macaroni that is cooked with tomato puree and condiments such as, broccoli, meat, or chicken with loads of mozzarella and cheddar cheese on top. To add balance to your Malaysian taste buds, we also include spiciness in the food. This business was started on the twenty-second of November 2020. I have created a Facebook page for my business. Within the first two days of creating the Facebook page, I have more than 20 people engaging with my business and I have received more than 100 likes on my page. The Gourmet Mac marketing strategy is to emphasize the quality and price of the product. I have calculated the amount of the ingredients that is reasonable for the price. Thus, the taste of the food will be delicious and also affordable. I have set the range of the place that I want to cover which is Selangor. At the moment, The Gourment Mac is owned by Nur Dinie Aliah Binti Ishak which is me, and with the help of my parents. This business is only conducted online service which is Facebook as a platform to attract more customers due to the pandemic. We will promote The Gourmet Mac by doing a teaser post, soft sell, and hard sell on the Facebook page to promote and introduce our product to the customer.