ENT 530 Social Media Portfolio: Nugg.GX / Muhammad Azmeer Redzuan

• Main Author: Redzuan, Muhammad Azmeer
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: eSports (Contests); Entrepreneurship. Risk and uncertainty; Malaysia; Social aspects. Social marketing; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/46854/1/46854.pdf; http://ir.uitm.edu.my/id/eprint/46854/

It all started in year 2015 when we (me and the founder) actively playing FIFA Online 3 game competitively, the journey start when an eSports team named Royal Flush by Team Orange offered us to represent them in a tournament at Selangor. The founder of Nugg.GX or as known as Ashraf is well-known with his low-key designing skills, especially using Adobe Photoshop. An Orange Setiawangsa Cyber-Café outlet owner see his potential so he offered Ashraf to design a brand-new jersey for us to use it for the tournament. With modern design and catchy look, his design has caught so many people and organizations eyes. Some of them offered him to design for their own eSports team and even for personal use. Ashraf took this opportunity to make some money and at the same time can improve his editing and designing skills. A year past, many people and eSports team started to recognize his design. So, with overwhelm demand, Ashraf started to open this business named Nugg.GX with help of some friends including me. The name of this company is inspired from his FIFA Online 3 in-gamename which is Nuggretos and “GX” is stand for “graphic”. We never thought with just hobby, we able to make it this far. Whereas, nowadays Nugg.GX has successfully entered the eSports world and well-known as a famous eSports jersey designer and even we’ve dealt with eSports team from oversea such as from Singapore, Brunei and recently Thailand. Moreover, many eSports teams from all over platform and games such as PUBG, PUBGM, Mobile Legends and CS:GO is using Nugg.GX design. We decided to stay as an ecommerce mainly company, so there is no physical storeavailable. In future, we all are looking forward to expand Nugg.GX legacy worldwide.