ENT 530 Social Media Portfolio: Kek Timba Viral / Nor Hamizah Izzati Mohd Supian

• Main Author: Mohd Supian, Nor Hamizah Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Malaysia; Social aspects. Social marketing; Marketing; Nutrition. Foods and food supply; Baking. Confectionery; Cakes. Cupcakes
• Online Access: http://ir.uitm.edu.my/id/eprint/46819/1/46819.pdf; http://ir.uitm.edu.my/id/eprint/46819/

Kek Timba Viral was establish in 2019 and located at Behrang, Perak. Kek Timba Viral is the one and only cake’s business that already have 25 flavour with the same price. Our Kek Timba Viral target group of our customer certainly a cake lover’s. We also have many agents all around Malaysia that sell Kek Timba Viral with the same price. Because of that, we always try to increase our selling by providing various type of flavours that can avoid our customers feel bored with the same flavour. Additionally, our business always offers and maintaining the affordable price to our customers. Other than that, Kek Timba Viral also take and accept any amount booking of our cake even with the large quantity. Normally, our business get order from customers as a door gift to guest and so on. Moreover, our objective of business is to assure a high number of customers buy our cake and satisfy with our product quality. Kek Timba Viral targeted to create a better brand name through more promotional works and establishing a stable position in customers’ mind by using effective advertising especially using media preferred by the target market. Because of that, our strengths of business are a strong product that supported by the best quality, affordable price, and good services. However, our business also facing with the competitors that sell same product, which is cake such as cupcake business, homemade cheesecake business yet, it is a normal thing we need to face when handling business. We take that as a healthy competition to improve our business to be better in future.