The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias
This study is to investigate variables in the marketing mix that can influence student choosing Crescendo International College. This variable consists of 4P' which is product, price, place and promotion. But, in the service marketing they have an extended marketing mix which is typically compr...
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/46636/1/46636.pdf https://ir.uitm.edu.my/id/eprint/46636/ |
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