Arabisca Brot: Arabic Bread / Mohd Syafiq Abu Hashim... [et al.]

• Main Authors: Abu Hashim, Mohd Syafiq, Marsul, Intan Izzanna, Mohd Khafi, Nur Syuria, Basir, Safwah
• Format: Entrepreneurship Project
• Language: English
• Published: 2013
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/46631/1/46631.pdf; https://ir.uitm.edu.my/id/eprint/46631/

Entrepreneurship is a process of innovation and new venture creation through four dimensions which include individual, organization, environment and institution. Entrepreneurs are individual who actively form are lead their own business nurture them for growth and prosperity. In order to form a business, there are quite numbers of phase that should be understood and develops by entrepreneurs. Arabiska Brot Enterprise is a business develop to provide Arabic bread merge with Javanese is the main dish according to the quantity that customer wants. Arabiska Brot Enterprise is a partnership business which venture of 4 partners. Each partners assist in contributing the same amount of Rm20,000 capital. Each of the partner members will hold different position and responsible in managing this business. Arabiska Brot Enterprise is a business that mainly focuses on producing bread. We discover that in Malaysian, demand for bakery is increasing year by year but fortunately only a few bakery shop in Galleria Kotaraya Johor Bahru. Therefore, our partners are decided to build up this business because want to meet the demand. Finally, we are planning to expand Malaysia's Bakery industry through this field of business and we aims to become one of the Malaysia's leading entrepreneur in the bakery industry through the breakthrough of the product market into the international market.