Fundamentals of Entrepreneurship (ENT 300) : Typo (Cotton On Group Co.) / Nur A’inaa Izzati Nazarihan … [et al.].

• Main Authors: Nazarihan, Nur A’inaa Izzati, Jamel, Mohd Shafiq Aima, Pathe, Khuhaimy
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/46568/1/46568.pdf; http://ir.uitm.edu.my/id/eprint/46568/

“Don’t quit,” is the quote that we keep on chanting in our mind when doing this case study. As long as we do not quit, we can get the job done. The company that we research is Typo. Typo sells gifts, stationeries, travel accessories and other daily necessities such as metal waterbottles and tumblers...