Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]

• Main Authors: Hendirek, Ivyany Hindirek, Abdul Satal, Mira Suzana, Lorin, Viviana, Mohd Zaidi, Nur Murniza, Mohamad Musa, Nurafiqah
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2021
• Subjects: Research; Citizen participation; Quantitative research; Statistical methods; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/46480/1/46480.pdf; http://ir.uitm.edu.my/id/eprint/46480/; https://ejssh.uitm.edu.my/

This study aims to find out the extent of the effectiveness of the use of social media in promoting tourism products that can attract the attention and trust of customers to buy packages through social media. The study is significant for the tourism industry players to identify their potential custo...