Case Study : M.E Asia Enterprise / Umi Munirah Ishak

• Main Author: Ishak, Umi Munirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Technological innovations. Technology transfer; Business education; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/46197/1/46197.pdf; http://ir.uitm.edu.my/id/eprint/46197/

This case study aims to provide students with information on how a company is run, especially for local SME companies. Thus, M.E Asia Enterprise is therefore selected for this case study. M.E Asia Enterprise company is located in Ipoh where they sell “Kuih Bahulu” and traditional chips. They also of...