ENT 530 Social Media Report: Ejji Merch / Nurulanis Adibah Rahim

• Main Author: Rahim, Nurulanis Adibah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Malaysia; Business. Business enterprises. General works, treatises, and textbooks; Social aspects. Social marketing; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/46155/1/46155.pdf; http://ir.uitm.edu.my/id/eprint/46155/

Ejji Merch was started in the late 2020's by an inspired artist and designer Nurulanis Adibah Binti Rahim who always had a yearning to see her designs out there being used and liked by people around the world. Hence, she decided to combine both her interests which are watching anime and drawing and then infused them into merchandise like T-shirts and tote bags since those tend to be popular among millennials as there were not many good choices out there. While naming the brand, the first thought on her mind was to name it as "Aesthetic Weeb" since the idea was to create something aesthetic for both anime lovers and those who are not. But it was already being used by many and there was not any uniqueness to it. The need to come up with relatable and new name led her to go with "Ejji Merch", derived from edgy but in the Japanese language, which is almost another word for aesthetic. It seemed very fitting since both the ideas of being aesthetically pleasing and being related to anime were coinciding with each other. Ejji Merch have designed and produced t-shirts and are currently selling them through pre order method. They will be making their way into other accessories with different anime adaptations for their product line-up. Right now, the possibilities seem to be endless as they are focused on being a customer centric company. Creating new polls and letting the customers decide the next line of merch in order to gain5 satisfaction and provide a product that is worth spending for and with that in mind they are looking to move forward towards a new tomorrow.