An analysis on the persuasive elements in the Malaysian Public Universities digital promotional materials / Nor Atifah Mohammad, Ameiruel Azwan Ab Aziz and Nazarul Azali Razali

• Main Authors: Mohammad, Nor Atifah, Ab Aziz, Ameiruel Azwan, Razali, Nazarul Azali
• Format: Book Section
• Language: English
• Published: Akademi Pengajian Bahasa 2021
• Subjects: Marketing; Institutions of higher education; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/46031/1/46031.pdf; http://ir.uitm.edu.my/id/eprint/46031/

University digital promotional materials act as a communication tool between the university and prospective students. The materials are crucial to entice prospective students and thus employing the persuasive elements are much needed to attract the attention. Nevertheless, there is a breach in the e...