Cake lapis with stevia / Muhammad Shakil Mohamad, Mohammad Rafiqi Saad and Mohamad Haizal Abdul Ghaffar Cheong

• Main Authors: Mohamad, Muhammad Shakil, Saad, Mohammad Rafiqi, Abdul Ghaffar Cheong, Mohamad Haizal
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/45840/1/45840.pdf; https://ir.uitm.edu.my/id/eprint/45840/

Stevia's Cake Sdn. Bhd. was found in 2016. This cake is very different with the other cake because the ingredient in this cake we do not use a sugar when making it. The Stevia's cakes are the name of the Stevia's tree that produced to replace the sugar content in this cake. Now days, we can see many of the cake outside their use a lot of sugar when making it, and we already know that sugar a not good for our health. Other than that, the content of sugar can make the taste of the cake very particularly sweet compare using the Stevia's. This cake also made by our factory in some flavour such as Vanilla in the beginning but after that we variety some of flavour such as Oreo, Banana Pandan, Blueberry, Chocolate and Banana. "Stevia's Cake" will be located in Jalan Hang Tuah, 75300, Melaka as it the best place for customers to come as if the customers want to taste our Stevia's cake. We are sure the customer will feel satisfied after try our cake because the taste more delicious then cake used sugar. We define our customer is from 20 - 60 years due stress of working that they are having so usually they would want something light, delicious and more important healthy. Then, we compete directly with Secret Recipe, Italy Bakery, and Kings but our products is unique and much more superior that the others because our products is newly improvised and never been portrayed in this kind way. We also have a competitive advantage because of our products has its own target audience and fans in Malacca also the tourist in who come here. Last but not least, that we expect to next 5 year are we want our company known in Malaysia and become cake major producer that does not use sugar as the sweetener. Furthermore, we also want to expand our company by opening cake shop for every state and also add more factory make cake we in Sabah and also Sarawak.