Potiron Enterprise / Ahmad Izuwan Rozano ... [et al.]

• Main Authors: Rozano, Ahmad Izuwan, Mohd Nasir, Nurul Farhani, Mohd Fozi, Nor Elya, Razali, Salina, Ismail, Siti Noor Amalina, Mohd Hashim, Muhammad Izaudin
• Format: Entrepreneurship Project
• Language: English
• Published: 2014
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning
• Online Access: http://ir.uitm.edu.my/id/eprint/45793/1/45793.pdf; http://ir.uitm.edu.my/id/eprint/45793/

POTIRON Enterprise is a new established company that provides service and product to the customer who are looking for something different and unique in their diet. The company try to create a new demand in the existing market for the pumpkin based products. We discover that the pumpkin based product especially in dessert is new in Malaysia, especially in Segamat, Johor. There are no other producers in the current market in Segamat that offers modern pumpkin based dessert. POTIRON Enterprise takes the opportunity to Venture into something new and bring something different in dessert arena. The reason for POTIRON Enterprise choosing pumpkin as its main ingredient is because we want to change the perceptions of the locals that think pumpkin is very limited jn its recipes. Locals only cooked pumpkin based on the traditional recipes and only few recipes have been created so far. POTIRON Enterprise produces very delightful desserts to the' customers through our kiosk, Le Pumpkin. We have improvised of the traditional pumpkin recipes by combining it with modern recipes. We have created something new and attractive so that our products can be accepted by all. Besides that, we also accept any order from the customers for any events such as engagement ceremonies, wedding ceremonies, open houses, charitable events and others. POTIRON Enterprise will use aggressive marketing strategy to attract new potential customers every day since it is new in the market. Our target market is everyone in the population. We did not minimized the target market by segmented them according to their age, gender, race, or religion since our products can be consumed by everyone, everywhere and anytime. Finally, our future prospect for this business is to create a new industry in Malaysia which is pumpkin based industry. We have planned to extend the product line and produce a lot more different type of desserts and commercialized it nationwide.