Company analysis "hot burger" / Mohammad Rafiqi Saad, Mohamad Haizal Abdul Ghaffar Cheong and Muhammad Shakil Mohamad

• Main Authors: Saad, Mohammad Rafiqi, Abdul Ghaffar Cheong, Mohamad Haizal, Mohamad, Muhammad Shakil
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Management. Industrial Management; Planning. Business planning. Strategic planning; Business; Marketing; Branding (Marketing)
• Online Access: https://ir.uitm.edu.my/id/eprint/45583/1/45583.pdf; https://ir.uitm.edu.my/id/eprint/45583/

For this case study which about how this company sell their product and how they as local brand product use marketing, operational strategy and also target market to gain their profit. From this company, we can see how their operate their company to maintained their regular customer by providing ser...