ETR 300 : Wangian Timur (M) Sdn. Bhd. Bio-Cleaning & Hygiene Services / Muhd. Azha Abd Wahab ...[et al.]

• Main Authors: Abd Wahab, Muhd. Azha, Md Isa, Mohd. Shahrul Saad, Razari, Mohd. Firdaus, Yaacob, Yuhansyairi
• Format: Entrepreneurship Project
• Language: English
• Published: 2000
• Subjects: Planning. Business planning. Strategic planning; Building cleaning industry; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/45500/1/45500.pdf; http://ir.uitm.edu.my/id/eprint/45500/

WT (Malaysia) SDN BHD is the companies that involved in the cleaning industries that are provide bio cleaning and hygiene product. WT (Malaysia) SDB BHD service concept addresses the need cdnsumers in the bio cleaning and hygiene product in their lives. WT (Malaysia) SDN BHD IS the business franchise, under CALFARME (Singapore) PTE LTD, but we take the product at the CALFARM headquarter branched (Malaysia) at Kuala Lumpur. In Malaysia CALFARME has 2 branched (Kuala Lumpur & Johor). As we can see the product (calfarme) enter the market at east Malaysia only so we take this advantage to build brand equity (calfarme) by providing superior bio cleaning and hygiene product company that being the first company of its kind to enter the marketplace in north Malaysia that is in Sungai Petani Kedah. Anticipated launch for the business is January of 2002. What We Offer WT (Malaysia) SDN BHD offers the bio cleaning and hygiene product. The products are fully provided for the cleaning industries. We also have services maintaining on the bio cleaning and hygiene product like repair the air freshener on the toilet or refill it. Customers can contact with us at our business premise in 125 Taman Ria Indah, Taman Ria, 08000 Sungai Petani Kedah. While there are currently no direct competitors in Sungai Petani that really produces bio cleaning and hygiene product, but WT (Malaysia) SDN BHD is aware of the risk associated with low entry barrier ventures. WT (Malaysia) SDN BHD plans to mitigate this risk by building a strong foundation of trust between our providers and our customers. The keys to sustained market growth and a competitive advantage will be building a strong brand identity and positive relationships with our suppliers and customers.