Fazirah Hijab / Fazirah Mohd Yusri and Nur Fatihah Abdul Rahim

• Main Authors: Mohd Yusri, Fazirah, Abdul Rahim, Nur Fatihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Manufacturing industries; Clothing trade; Clothing manufacture
• Online Access: http://ir.uitm.edu.my/id/eprint/45478/1/45478.pdf; http://ir.uitm.edu.my/id/eprint/45478/

Opening a shop at the heart of a bustling city that is often the main attraction for many foreigners or tourists and even for locals to make a visit and do some shopping. There are about 4.32 million peoples visits there. Event ought, there is decreasing of the number of tourists since the first quarter of 2020, there are still people that shop at the area. Since it still a small business, the business's main product or service is hijab. Hijab is iconic wear that is popular amongst Muslim woman and lately, even non-Muslim woman wears the hijab, as it is often fashioned with any other outfit, also, the reasons why it is preferable to be wear in a fashion sense is the aura of purity that emits from it as people perceive the persons, the hijab ironically symbolized the symbol of purity. The appeal of hijab to many other women other than for fashion is the benefits of them which can protect self from the sun rays, dirt, or from any other unexpected things that which people deems as things that might harm them in a sense of bothersome. When starting a business there will be competitors and it has its downside and upside. Most would feel unmotivated by it, especially if their competitors are well-known and already have a solid base and customers. But, these factors can be the motivation that is needed, as it helps to make the products even more unique than your competitors, and push you to think of ways of attracting more customers than you competitors or you can find the appeals of customers when buying or searching for an attraction that attracts customers because having large competitors will be putting self on the level of customers. The competition between the business might help in bringing the attention of the customers to each other business as the customers would think or proclaimed themselves to be the judge of which products is better. According to the global Islamic clothing market size, it is to be expected in 2025 to reach an amount of over USD 88.35 billion. It is also anticipated to register the CAGR of 5% over the forecast period. The increasing demand of the product and total of the market that to be expected is due to the increasing of the expenditure of Islamic population on the lifestyle and the clothing and to add, it is most preferable among the wealthy elite and the traditional middle Easter is expected to also help in the proper of the product demands. This reason makes it a more appealing type of market that has potential and even in this nation, the demands of the product are more profitable even if started small.