Fundamentals of Entrepreneurship (ENT300) : Easy drink easy go / Farah Nadia Jaidil … [et al.]

• Main Authors: Jaidil, Farah Nadia, Abdullah Sapian, Nur Farhana Syahirah, Azman, Adi Shahiran
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/45374/1/45374.pdf; http://ir.uitm.edu.my/id/eprint/45374/

Another contestant in the recent ons laught of international bubble tea franchises opening up at Kota Samarahan locations, Easy Drink Easy Go is yet another Taiwanese based company, with a seemingly strong market presence in Malaysia. The founder ofthis business was founded by an authentic Taiwanese...