Business Plan Of Cinta Tea / Aimi Atiqah Muhammad Khalidi ... [et al.]

• Main Authors: Muhammad Khalidi, Aimi Atiqah, Asmarizam, Amirah Nuraini, Norekhmal, Nurul Anashahira, Shahreen, Sofea Nazirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Planning. Business planning. Strategic planning; Tea, coffee, cocoa, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/45274/1/45274.pdf; http://ir.uitm.edu.my/id/eprint/45274/

This business plan will introduce our new business which is CINTA Tea. CINTA Tea is a business enterprise who sells trending beverages in Malaysia. Since bubble tea is on trend and has been a number one choice from customers, CINTA Tea made a fast move to step in this new business to follow the new trend. For sure, our new brand will come with a unique taste among the competitors. The pearl milk tea drink with chewy pearls has taken over the world and this type of beverage is coming from Taiwan. These drinks have been so addictive that people are continuously yearning for it every day. CINTA Tea sells a lot of varieties of tea and smoothies. Our company is focusing on making a drink that can make a person satisfied and healthy. Since our ingredients for our drinks use a good quality sugar but with less sugar. Cool beverages like CINTA Tea are the best solution to relieve your thirst with hot weather in Malaysia. We believe we will attract more customers to come in our outlets. Besides, our target market is from many ages, for example from teenagers, youth, adults to elderly. The customers can demand if they need extra sugar or they want less sugar. Thus, it’s very perfect for an individual who enjoys sweet drinks like tea and smoothies.