Case study : The Timberland Company / Ameerul Ariff Zulhakim

• 主要作者: Zulhakim, Ameerul Ariff
• 格式: Entrepreneurship Project
• 语言: English
• 出版: 2020
• 主题: Large industry. Factory system. Big business; Planning. Business planning. Strategic planning; Business intelligence. Trade secrets
• 在线阅读: http://ir.uitm.edu.my/id/eprint/45245/1/45245.pdf; http://ir.uitm.edu.my/id/eprint/45245/

There are many entrepreneurs were created in our country, Malaysia especially among young generation. In this case study, I choose to conduct at The Timberland Company. The Timberland Company is a U.S manufacturer and retailer of outdoors wear, with a focus on footwear. It is owned by VF Corporation...