DurianKinin: musang king, cendol and durian paste / Khairul Hakimi Roseha@Khaidir ... [et al]

• Main Authors: Roseha@Abdul Khaidir, Khairul Hakimi, Ahmad Nasir, Ahmad Wafiy, Nohardy, Muhammad Hasnul Hakim, Hasri, Muhammad Hamizi, Mohd Hamzan, Muhammad Najmi, Aizam, Muhammad Aiman
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/45145/1/45145.pdf; http://ir.uitm.edu.my/id/eprint/45145/

In Malaysia, selling fruits as a business is a common thing to be sell on the marketing. One of the common fruits that has been sold by the entrepreneur in Malaysia is Durian fruits. Because of the unique taste of the fruits, it become popular attraction to the locals and the foreigner. Based on my observation people at my location, most of them like to buy durian flesh instead of the whole durian. For example, people that live at hotel or apartment cannot bring the durian fruit because of the smell that the durian make. In addition, the durian also has a pointy shell that could hurt someone if not disposed correctly. From that, my team inspired to start a business by selling durian flesh in a box and delivery it to them. In addition, to make it well known we started the business at a shop at the Platinum Walk, Setapak. To make a proper business, we put addition to the menu where there are also cendol and durian paste.