Drinking water preference among students in UiTM Perlis using fuzzy AHP / Syahirah Ali Munawar

• Main Author: Ali Munawar, Syahirah
• Format: Student Project
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Fuzzy logic
• Online Access: http://ir.uitm.edu.my/id/eprint/45071/1/45071.pdf; http://ir.uitm.edu.my/id/eprint/45071/

Many customers around the world, particularly Malaysians, have turned to bottled water as their primary source of potable water. This research was performed to determine the best and most preferred brands of mineral bottled water available in UiTM Arau, Perlis in terms of its advantages and everyday...