77 Pesto / Azeem F. Wethmar Elias ... [et al.]

• Main Authors: Elias, Azeem F. Wethmar, Mahar Zemi, Mohd Syaffiq, Sarifin, Mohd Syafiq Emir, Awangku Imran, Awangku Mohd Nazri, Hamdan, Muhammad Hairi Amin
• Format: Entrepreneurship Project
• Language: English
• Published: 2016
• Subjects: Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/45018/1/45018.pdf; http://ir.uitm.edu.my/id/eprint/45018/

The name of our company is 77PESTO, our types of company is partnership and the type of business is serving pasta. Our product started with an idea as a result of immense hours of brainstorming amongst our company's board of directors. Initially, our idea was to serve deliciously yet hearty comfort food for our customers as a reminded that food need not to be high end or expensive to be enjoyed or savour. However, like all growing businesses we are also searching for the kind of food that has commercial value to it. Hence, we came up with our idea to serve spaghetti as our product due to the fact that not only it is loved by all ages it's commercials value is relatively high as it is enjoy through out the globe. As a minor conclusion, the answer as to how we came up with the idea is basically following our intuition, and stomach. Our business is be at the One Borneo shopping mall. Shopping mall is distinctly different from downtown and local business strips. The shopping mall building is pre-planned as a merchandising unit for interplay among tenants. Its site is deliberately selected by the developer for easy access to pull customers from a trade area. It has on -site parking as a common feature of the layout. The amount of parking space is directly related to the retail area. Customers like the shopping centre's convenience. They drive in, park and walk to their destination in relative speed and safety. Some shopping mall provide weather protection, and most provide an atmosphere created for shopping comfort. For the customer, the shopping centre has great appeal. We will launch our product when the festival is coming for example like hari raya, this is because at that time many worker will get they holiday for that time. When we start to launch at that time our advertising and marketing will be spread faster to the other customer, this is because when the festival like hari raya getting closer there are many people will go to the shopping mall to buy clothes, pants, and everything to get ready for the hari raya festival. At that time we will take the advantages to promote our product and service to all the customer that come to the shopping mall. This strategy will help us to be known faster and widely with the customer.