Social Media Portfolio: Iesha’s Closet Enterprise / Nur Rainathul Adiniesha Abdul Hadi

• Main Author: Abdul Hadi, Nur Rainathul Adiniesha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Online social networks
• Online Access: http://ir.uitm.edu.my/id/eprint/44944/1/44944.pdf; http://ir.uitm.edu.my/id/eprint/44944/

Iesha’s Closet Enterprise was established on October 12th, 2021. Iesha’s Closet Enterprise is mainly focusing on selling Muslimah clothing that includes handsock collection, blouses, shawls and square head scarfs. Although there are many products, but Iesha’s Closet Enterprise is now more focused on sales of handsock collection which is the best-selling product in the organization. The handsock collection is made using quality materials and available at affordable prices. Despite holding the title as a student who studying at Universiti Teknologi MARA, Melaka City Campus, majoring in Human Resources Management, Nur Rainathul Adiniesha bt Abdul Hadi, the owner of Iesha’s Closet Enterprise still be able to manage time to study as well as running in business. To generate additional income, she registered as one of the dropshipper of Nurbella.Co owned by Nur Izzati Ghani. Nurbella.Co is located at Alor Setar, Kedah. As a dropshipper, the main task is to promote products and collecting the orders before submitting it using BizApp so that the main office can manage the delivery of goods to the customers. Iesha’s Closet Enterprise mission is to gain a higher sales target for the year 2021 compared to the previous year. Therefore, it can be seen that the promotional efforts of the handsock collection are enhanced to attract more new customers. Of course, Iesha’s Closet Enterprise promised to maintain its good service and quality product for both new and existing customers. The handsock collection by Iesha’s Closet Enterprise is available in various design, colours and three different sizes that suitable for all ages and choices.