Social Media Portfolio: Honeybunny Rice Crispy / Hani Zhafarina A. Rashid

• Main Author: A. Rashid, Hani Zhafarina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Online social networks
• Online Access: http://ir.uitm.edu.my/id/eprint/44941/1/44941.pdf; http://ir.uitm.edu.my/id/eprint/44941/

Honeybunny Rice Crispy offers various flavors of rice crispy. For now, we have four different flavors which are carrot, strawberry, chocolate, and pumpkin. The brand was founded by HZR Enterprise on 1st November 2020. The founder is Hani Zhafarina A Rashid, who is currently a bachelor’s degree student in Human Resource Management at Universiti Teknologi MARA (UiTM). The specialty of Honeybunny Rice Crispy lies in the quality ingredients that does not contain any artificial ingredients or added food coloring. Moreover, we are selling our products at reasonable prices. Customers can enjoy Honeybunny Rice Crispy anywhere and anytime. Customers can buy our products through Facebook using cash on delivery method or courier delivery service. We mainly use Facebook as the social media platform to promote our products and to connect with our customers. Many people nowadays spend most of their time on social media, hence, it allows us to reach our prospects easily and it gives us more opportunities to increase our brand awareness. Our online business so far has been well received as we are able to create loyal customers. As a proof, Honeybunny Rice Crispy's Facebook page successfully gained 224 likes and 235 followers in less than three months. Our mission is to put a smile on our customers' faces. Therefore, we strive to make them satisfied with every purchase.