Social Media Portfolio: Hijabfysta / Nur Azira Ashak

• Main Author: Ashak, Nur Azira
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Online social networks
• Online Access: http://ir.uitm.edu.my/id/eprint/44901/1/44901.pdf; http://ir.uitm.edu.my/id/eprint/44901/

Our business name is Hijabfysta and we are located at Muar, Johor. My business was started in September 2020. We are selling a various type of scarf with an affordable price. In addition, we provide a multiple colours and design of scarf. The target audience for Hijabfysta is young and adult females. It is for Muslimah women who want coverings their hair with a fashioned and elegant way yet maintain the image and ethos of Muslim compliance. These products are designed and built upon three elements which are exclusivity, modesty and contemporary. We strive to maintain the balance between current trends, comfort and practicality without compromising on beliefs. We are selling and promote our product through a social media platform which is Facebook. We also used WhatsApp to interact with our customer. Hijabfysta also provide efficient and easy system for buying and selling process. We will always ensure to maintain a good relationship between our customers with providing them a good service.