Social Media Portfolio: Nazzy.Cakes / Nornazirah Kamarudin

• Main Author: Kamarudin, Nornazirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Online social networks
• Online Access: http://ir.uitm.edu.my/id/eprint/44894/1/44894.pdf; http://ir.uitm.edu.my/id/eprint/44894/

A new café that is slowly getting recognition from the people, Nazzy Cakes is owned by Nornazirah Binti Kamarudin. Nazzy Cakes was the given name for the company that specializes in producing tasty desserts. We aim to produce mouth-watering desserts that will manage to capture the heart of our customers. We are planning to work on coming up with various types of unique desserts, first in Malaysia. Our business began in early January 2020. Nazzy Cakes has the potential for fast growth, and the first three years will be spent on building financial stability and rising market share. Our business will also run every day of the week. After starting operations, the company will explore the possibility of putting this product in every retail store in Malaysia. Our desserts start became the demand of many people since we are using social media platforms such as Facebook to attract online customers and generate more sales at once. Since early of this opening, Nazzy Cakes have received bookings of 15 people in a day with a different dessert that Nazzy Cakes provided. According to the customer review, our dessert gave a unique taste because of the secret recipes from Nazzy Cakes that make our customer remembered the taste. Increasing demands for our customer due to the cheap and affordable price that has been given. Hence, this dessert provides a good insight for the continuation of sale to our customers. We are proud to share that our dessert menu is the only sole unique dessert that can never be found elsewhere. Furthermore, all the ingredients used to prepare the desserts are freshly home-baked and we only use the premium ingredient. Last but not least, the main power of Nazzy Cakes, the staff are all hardworking and very talented. We are proud to say that we have a very strong team bonding and we always strive to improve our dessert day by day.