Social Media Portfolio: Ainaa Beauty Skincare / Maria Maisarah Osman

• Main Author: Osman, Maria Maisarah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Online social networks
• Online Access: http://ir.uitm.edu.my/id/eprint/44874/1/44874.pdf; http://ir.uitm.edu.my/id/eprint/44874/

Ainaa Beauty Skincare is a cosmetics manufacturer that has been operating in Malaysia since January 20, 2018. The founder, Hafiz Mahamad once experienced difficulties in life and rose through the business world. This has inspired the young men out there to always strive and be able to stand on their own two feet. In the beginning, the idea to set up Ainaa Beauty Skincare came from his wife, Syafiqah Aina, who is a famous model. The great ambition to produce their own cosmetic products began when Hafiz's wife had problems with wearing make-up for quite some time during shooting. Syafiqah Aina has skin problems such as dull skin, acnes and allergies which cause blemishes on her face. The first step in the business was when they decided to formulate their own serum and cleanser called AINAA Serum and AINAA Cleanser from a Malaysian-based cosmetics manufacturer. Their first attempt to open orders for AINAA Cleanser and AINAA Serum products, they have received over 20,000 orders from customers. The biggest success that Ainaa Beauty Cleanser has ever achieved is when a total of 4000 client engagement were recorded under Ainaa Beauty Skincare involving other countries in such as Brunei, Indonesia and Singapore in such a short period of time.