Employees participation towards Family Takaful at Tunjong City State Education Department / Hasliza Hussin

• Main Author: Hussin, Hasliza
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Life insurance; By class insured, by risk, by plan; Mutual life insurance. Assessment life insurance. Fraternal life insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/44810/1/44810.pdf; http://ir.uitm.edu.my/id/eprint/44810/

The main objective of this study is to identify the factors that influence the employee’s participation towards Family Takaful at Tunjong City State Education Department which involved the products and services factor, economic factors and knowledge factors as the independent variable. There are four variables involved in this study which are employee’s participation towards Family Takaful as dependent variable and products and services factor, economic factors and knowledge factor as independent variables. This study are involves a survey using structured questionnaires to solicit responses from the 210 employees selected at Tunjong City State Education Department. Utilizing the survey approach, this study involved of 210 respondents. The results indicate there have a significant relationship between the all independent variables factors (products and services factor, economic factors and knowledge factor) between the employee’s participation toward a Family Takaful as the dependent variable. Based on the result from this study, the products and services, economic factors and knowledge factor are considered as the factors that influences the employee’s participation towards Family Takaful at Tunjong City State Education Department. Therefore, recommended strategies included Takaful Company and Takaful Operator should make more promotion on their products and services in order to attract more people to participate in their product. The price that offered to the customer must be affordable to all level of people. So that, people with moderate income level are afford to participate the Takaful products.