Principles of Entrepreneurship (ENT530): Business Model Canvas: ARMARIO / Noor Najihah Sulaiman … [et al.]

• Main Authors: Sulaiman, Noor Najihah, Khairul Anwar, Nurazreen Izzaty, Samiun, Muhammad Hakim, Abu Bakar, Azilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Melaka; Universiti Teknologi MARA
• Online Access: http://ir.uitm.edu.my/id/eprint/44782/1/44782.pdf; http://ir.uitm.edu.my/id/eprint/44782/

To produce an innovative product like having a closet with built-in iron boards will sure take lots of time in research and development. But, we are up for the challenge as the world continues to develop. We do not want to feel left behind, be it in terms of technology or design. With millennials becoming more influential in today's creation, we try to come up with a new futuristic design that can speed up some daily tasks and save up space in your room or houses. We want our creation to ease people's life because that is how we start coming out with the idea of Armario. Our main goal is to provide good and best quality furniture for the customers. As HRNZ CO. is a new company to the market, our first goal to be achieved is to raise this brand value ‘ARMARIO’ and create good numbers of loyal customers. It is important for us to advertise and market our product properly especially at the early stage. It also helps us secure our future brand.Next, our mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability at a reasonable price so that the majority of people can afford to buy them. We also want to help decorate homes or rooms with attractive designs but stay in minimalism. Our vision is to create a better every day better life for other people with our product. We want to help in creating pleasant and productive rooms with well-designed furniture that incorporates new technology towards the classic closet. We are sensitive to the look and feel of good wood and fine furniture. At the end we only want to provide the best possible value to our customers, who care about the quality of their household. We want them to spend well on us.